The Noel Coward Look

The 1920’s heralded a sea change in fashion, music and lifestyle culminating in the smooth refined aesthetic of the 1930’s much in the same way that the epoch of France’s Louis XV produced a richer and more sumptuous version of luxury living than that of his grandfather the Sun King, Louis IV.

Nobody epitomises the mood of the 1930’s more than the actor, singer and playwright Noel Coward known by the soubriquet-The Master-who was by then at the height of his powers and described by Time magazine as possessing “a sense of personal style, a combination of cheek and chic, pose and poise”.

When one conjures an image of Coward it is inevitably of him lounging in a silk dressing gown engaging in rapid fire repartee surrounded by a coterie of bright, young acolytes and fellow wits.

Silk is enjoying a moment with the recent arrival of decorative patterns on lavish silks, modern satins and even fine linen shirting heralding a sea change in men’s style.

Dolce & Gabbana, Hermès and Gucci have launched new designs in silk including light weight jackets and flamboyant geometric patterned shirts inspired by Corbusier in the case of Berluti.


These louche peacock patterns chime with the vibe of 1930’s Berlin androgyny and call for accessories that fit the piece.


For me Boucheron’s deco shaped Reflet watch with its striking alligator watch band and gorgeous white and sapphire dial is the epitome of androgynous statement. Paired with a bee-incrusted pyjama two-piece set it might seem a bit outré for some of us chaps, but – mark my words – it may well prove to be the ultimate evening wear at this Summer’s most elegant parties.




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