de Grisogono’s “New Retro” Wristwatches

I’ll always have a soft spot for Fawaz Gruosi, founder of the Geneva based high class jeweller de Grisogono. Having created a modern legend known for it’s extravagant creations he has hit the proverbial nail on the head with his latest man’s wristwatch which he’s dubbed the “New Retro”.

The description “handsome” doesn’t do justice to this masterpiece seven years in development.


The New Retro re-defines the category of non-round watches with a truly unique design that is at the same time both simple yet truly elegant and sophisticated. With inspiration from the 1950’s schools of watch design the new watch provides a panoply of views from which to observe the passage of time.

The black lacquered crown is cleverly positioned above 12 o’clock, a neat and thought provoking change from the standard location. The dial is easily readable with Arabic style numerals. Cut outs at 3 and 9 o’clock give the impression that both the dial and movement are somehow suspended.


The movement is a black PVD coated mechanical type. The New Retro comes in five versions including Pink and White gold as well as Stainless Steel. All versions are sold with a square scaled alligator watch strap.

Prices start at $15,000 for the steel version.




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